B&Q is a British multinational DIY and home improvement retail company, a subsidiary of the Kingfisher group. In order to gain bigger market share in 2012, the company re-branded its image and chose VIVID as it’s success name.
CNmy was awarded two contracts for this project:
Creation of the New Business Model
EPCM for the 1st new brand store in Shanghai.
Vivid’s first-of-its-kind store, introduces a completely new innovation experience to homeowners using the latest technology software and hardware tools for a refreshed shopping experience.
The retrofitting and decoration of the store was completed within 3 months.
